The Oxford Word of the Year for 2024 is ‘brain rot’ which they defined as: “the supposed deterioration of a person’s mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging. Also: something characterized as likely to lead to such

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The Oxford University Press word of 2024 was “brain rot”— meaning both the “low-quality, low-value content” found online and the intellectual deterioration from its overconsumption. First recorded in Henry David Thoreau’s 1854 book Walden , this year’s uptick in usage is (ironically) attributed to references in TikTok videos.