2016-era “Instagram makeup” has made an inevitable comeback on social media. The revival — complete with sharp contour, matte finishes, block brows, and hyper-pigmented eyeshadow — taps into Gen Z’s obsession with nostalgia and irony. Is it homage? Or parody? I think a bit of both:

The “basic” fashion revival is here, says InStyle . Once-mocked 2010s items like Ugg boots, skinny jeans, riding boots, and Longchamp totes are surging in popularity among Gen Zers burned out on microtrend fatigue, though I’d suggest “basic” fashion might be a microtrend in and of itself. In any case, Ugg sales rose 13% in 2025, adding $600 million... See more