Art can be an emotional trigger for larger and deeper dialogues. It can blur the boundaries between things, the boundaries between us and the boundaries between the world and self. Still we rarely see art and economy as subjects deeply unified in the same study or mechanism.

One of the benefits of producing consistent creative work is that it comes with a narrative network effect: The more people who know and love the story of an object, the stronger the tie to that object becomes. For a brand like MSCHF, success might not always come from money—sometimes, it comes from products that reinforce how they want to... See more