
Saved by Jilber Najem
Bottleneck #03: Product v Engineering
Saved by Jilber Najem
As organizations grow, we often find common needs and the increased importance of shared services.
as an organization scales, OKRs become an increasingly necessary tool for ensuring that each product team understands how they are contributing to the greater whole, coordinating work across teams, and avoiding duplicate work.
When two or more teams need to work closely together, their projects can fall into chaos if they don’t have the same clear view of where they’re trying to get to. The lack of alignment can lead to power struggles and wasted effort as both sides try to “win” the technical direction.