Bottleneck #03: Product v Engineering

Assets that describe your strategy. These should describe why you’ve chosen to serve these customers in this way, the evidence you used to make that decision, and the highest leverage ways you can increase the value you create and the value you receive in return. Target customer profilesIssue treesImpact mapsOpportunity/solution treesHierarchy diag... See more

Assets that describe your economic model. These should describe the value your company receives from customers, the cost of creating that value, and the ways in which you measure that value. Examples include: Business flywheelsValue stream mapsWardley mapsRetention/churn modelsCustomer acquisition modelsCustomer lifetime value modelsProjected balan... See more

Assets that describe customer and user value. These should describe the value your product and services create, who they create it for, and the ways you measure that value. Examples include: Business Model Canvas/Lean CanvasUser JourneysService blueprintsPersonasEmpathy mapsStoryboardsJob forces diagramsProduct overviews (one-pagers, etc)