This, then, is the final rule for building optionality: you have to ignore what everyone else is doing, and think carefully about what is worth competing for.
Right now the Metalabel squad is in the throes of the creative process of something you’ll see in the Fall. We’re excited about what we’re working on but we’re also in the thick of it. We still don’t know where it will all lead.
Some days the not-knowing is agonizing. The first time I experienced the feeling came while building Kickstarter, and it o... See more
In Are We Too Impatient to Be Intelligent?, advertising executive Rory Sutherland challenges our knee-jerk assumption that faster is always better. He asks us to consider what might happen if we approached problem-solving and decision-making with a more open-ended, human-centered perspective.
He offers a thought experiment: what if the brief to des... See more