On a cold Monday in December, 65 people were gathered for Reading Rhythms, an event that bills itself as “not a book club” but “a reading party.” The parties, which began in May, take place on rooftops, in parks and at bars. The premise is simple: Show up with a book, commit to vanquishing a chapter or two and chat with strangers about what you’ve... See more

Over the past year, the virality of #BookTok has expanded to include viral stunts like hauls and challenges inside bookstores, especially Barnes & Noble. While bookstores are typically known for their hushed customers, management may be embracing the noise of another viral TikTok being filmed. At this rate, bookstores might soon see block-long... See more