Never before has so much culture been available to so many at such little cost.

There’s just one tiny problem.

Where’s the audience? The supply of culture is HUGE and GROWING. But the demand side of the equation is ugly.

In many cases—newspaper subscribers, album purchases, movie tickets sold, etc.—the metrics have been shrinking or even collapsing.

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People write Twitter threads and substacks but they are not getting the distribution. How many people will read their article depends on how big is their audience and **not** how well they've written or how well they have researched.