On average, 29% of prospects worked through the process will agree to a phone call with you, on average. In some markets it has been lower, and in others higher. Regardless, the bottom line is that it works. This process involves sending a minimum of 4-5 messages over the course of 2-3 months. Each message is sent 2-3 weeks apart. The first 2-3

phase includes ongoing prospecting and outreach. We recommend reaching out to 5 new prospects every single day as part of your ongoing marketing plan.

Here’s a simple example of what this script might look like: Hey First Name, I came across your profile here on LinkedIn and thought we could benefit from being connected. Thanks! Your Name Founder, Your Group Name

The key is including a personalized script in the connection request. Sticking with the stock script from LinkedIn is a mistake, and your response rate will go way down. Using a personalized script will typically get 50-70% of prospects to connect with you.

Performing an initial database build on LinkedIn requires simply sending connection requests to a large number of targeted prospects. You’ll use the advanced people search (LinkedIn’s search tool) to find qualified prospects and send them a connection request. You’ll want to send at least 300 connection requests in the initial database build. If

At the same time, he changed his headline to read “Founder, Oil & Gas Executive Network.” Now when a prospect views Bob’s profile, they view him as a peer and a leader in the industry. They’re much more open to connecting. That one little change opens the doors to some of the most senior decision makers that Bob has never before been able to get

The first is an initial blitz where you’ll reach out to hundreds of prospects. The second phase is where you’ll continue growing the database by regularly reaching out to new prospects on an ongoing basis. This second phase essentially never ends, as we recommend reaching out to at least a few new prospects every day. Well, not every day. You can

When you’re reaching out to prospects, they’ll see that you are the founder of your group, giving you instant positioning and credibility. Doing this, you’ll quickly have hundreds of new prospects in your database who view you as a leader. And a marketing asset that will churn out leads for years.

You want your group to be in place before you perform your database build, so you can leverage the positioning to increase the response rate.