Book Summary: So Good They Can't Ignore You

THE CAREER CAPITAL THEORY OF GREAT WORK The traits that define great work are rare and valuable. Supply and demand says that if you want these traits you need rare and valuable skills to offer in return. Think of these rare and valuable skills you can offer as your career capital. The craftsman mindset, with its relentless focus on becoming “so goo

When deciding whether to follow an appealing pursuit that will introduce more control into your work life, seek evidence of whether people are willing to pay for it. If you find this evidence, continue. If not, move on.

Step 2: Identify Your Capital Type

In Wrzesniewski’s research, the happiest, most passionate employees are not those who followed their passion into a position, but instead those who have been around long enough to become good at what they do.

The source of these performers’ craftsman mindset is not some unquestionable inner passion, but instead something more pragmatic: It’s what works in the entertainment business. As Mark Casstevens put it, “the tape doesn’t lie”: If you’re a guitar player or a comedian, what you produce is basically all that matters. If you spend too much time focusi