Book in brief - Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap - Boxes and Arrows
added by Mo Shafieeha ยท updated 2y ago
added by Mo Shafieeha ยท updated 2y ago
The cornerstones of empowerment are marked by three essential elements: truth, time and space.
When we create anxiety and impose pressure on our customers to make decisions faster than they are able to process the 'truth', we are disempowering them.
Crowding our customers with too many confusing choices, too much hyped-up balderdash, or screaming at
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empowerment levers:
Jay Matthews added
When you cede authority, and you trust people, it creates emotional ripples in the world around you. You begin to be seen as the most trustworthy option in said market. Even people who choose not to transact with you will feel warmly towards you, and generate word of mouth. And for the people who do choose to transact with you, they will do so from
... See moreAtmos Black added