Book in brief - Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap - Boxes and Arrows
Boxes and Arrowsboxesandarrows.com
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Book in brief - Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap - Boxes and Arrows
A brand is not a logo. A brand is not a corporate identity system. It’s a person’s gut feeling about a product, service, or company. Because it depends on others for its existence, it must become a guarantee of trustworthy behavior. Good branding makes business integral to society and creates opportunity for everyone, from the chief executive to... See more
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Reaching For Identity
Searching for identity can feel like grabbing at clouds. Just when you think you’re holding the truth, it slips through your fingers.
That’s because truly understanding someone else’s identity is an out-of-body kind of experience. It’s one thing to see it on paper. It’s another thing to feel it your bones.
“The shortest distance... See more
Searching for identity can feel like grabbing at clouds. Just when you think you’re holding the truth, it slips through your fingers.
That’s because truly understanding someone else’s identity is an out-of-body kind of experience. It’s one thing to see it on paper. It’s another thing to feel it your bones.
“The shortest distance... See more
Brand is why you care about your relationship with a company (c/o Phil Chang).
Brand strategy is the practice of building that relationship through a system of values that imprint themselves throughout the entire business–visual identity, customer interactions, corporate culture.