Gen-Z and Fashion in the Age of Realism | BoF Insights

Gen-Z and Fashion in the Age of Realism | BoF Insights

Gen-Z and Fashion in the Age of Realism | BoF Insights

Business of Fashion businessoffashion.com

Saved by Danielle Vermeer

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More than any other generation, Gen Z uses TikTok as a search engine—making social media their primary tool for researching products online.

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