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Saved by Danielle Vermeer
Gen-Z and Fashion in the Age of Realism | BoF Insights
Today, consumers currently have a bifurcated experience in discovering vs. shopping fashion online. In general, either platforms are optimized for discovery/inspiration or for shopping. But Gen Z is demanding more: they want authentic content alongside niche communities and easy, more sustainable shopping experiences.
Danielle Vermeer • Goodwill Hunting #21: joining a startup
How can brands reach Gen Z consumers?
Cayetana Hurtado • The subtle art of (not) understanding Gen Z
When you account for the fact that Gen Z is now the largest generation in the U.S., small-scale behavior changes compound into macro-sized cultural shifts.
Rex Woodbury • 10 Characteristics That Define Gen Z (Part I)
Throughout this week’s edition, a number of Gen Z trends are clear:
- IRL (in real life connections) are back.
- Health is a major focus. Fewer alcoholic drinks and healthier alternatives.
- Home ownership is becoming less important.
- 93% hope to have long-term relationships.
- Optimistic about the economy right now.
- Purchasing from sustainability-focused brand
Gen Z Trends 2025
Razorfish Study Finds 52% of Gen Z Gamers Feel More Like Themselves in the Metaverse than in Real Life
Business Wirebusinesswire.comGen Z continued a trend started by Millennials around clothing: They just don’t care much if their clothes are fashionable. Strong on individual expression, they’d rather make their own style
Jean M. Twenge • Generations
With Gen Z, we're seeing a shift away from conspicuous consumption to conspicuous participation. Fashion brands are becoming a critical part of social movements, serving as a form of expression. LGBTQI+ issues are becoming increasingly mainstream, partially driven by a more fluid conception of gender amongst the young. A recent survey found that 52... See more