Bluesky's Success Is a Rejection of Big Tech's Operating System

This time around, the audience seems, for the most part, to genuinely be invested in the blogs themselves. They aren’t being funnelled there by Google or Facebook because it’s strategically convenient for them, for the moment. Substack isn’t the only player in town, so we seem to be avoiding the monoculture pitfall. Blogging for an earned audience ... See more

Twitter could still do that, and pursue other initiatives like its revitalized API, offering developers the opportunity to build entirely new experiences on Twitter’s information flow (including unmoderated ones). The difference from the first go-around is that Twitter won’t have an advertising business to protect, and thus will have its interests ... See more