Bluesky

the ascent of Bluesky. The decentralized social network hit 15 million users last week, and claimed the no. 1 spot on the App Store, above ChatGPT and TikTok. At time of writing, it still held that spot, all thanks to users fleeing Musk’s X-né-Twitter, the introduction of some good and innovative features, and the refreshing sense that someone is a

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This entrenchment effect provides a realistic business case for bespoke social networks. Running a bespoke social network means you’re basically in the same business as Slack, but for a specific focused community and with tailored features. This is a great business to be in for the same reasons Slack is: low customer acquisition costs and long life... See more

An example of such a value leakage is Twitter being widely used by Substack writers to drive growth for their newsletters, and Substack is where a creator will effectively put their best content and exchange value.