Blue Ocean Shift

A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy

Category Pirates

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W. Chan Kim Blue Ocean Strategy

Better and Faster

Jeremy Gutsche

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Business Model You: A One-Page Method For Reinventing Your Career

Yves Pigneur

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Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore

Kaihan Krippendorff

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