Blue Ocean Shift
Strategic creativity can be unlocked systematically.
W. Chan Kim • Blue Ocean Strategy
You can: • Offer a breakthrough solution for an industry’s existing problem. • Redefine an industry’s existing problem and solve it. • Identify and solve a brand-new problem or seize a brand-new opportunity.
Renee Mauborgne • Blue Ocean Shift
Blue ocean strategists do not seek to beat the competition. Instead they aim to make the competition irrelevant. Most organizations are stuck in the trap of
Renee Mauborgne • Blue Ocean Shift
