Blogging for Photographers: Showcase your creativity and build your audience

Think of a creator you’ve been a fan of for years. How have they managed to keep your attention? It isn’t just making something great once and riding that success into the sunset—it’s how great the band is in concert, it’s the thirtieth-anniversary special, it’s the way the creator gives such great interviews, it’s the emails you’ve received or the

Audiences not only want to stumble across great work, but they, too, long to be creative and part of the creative process. By letting go of our egos and sharing our process, we allow for the possibility of people having an ongoing connection with us and our work, which helps us move more of our product.

To find a home for your ideas and your creative work, you need to cultivate and inspire a group of diverse but like-minded people to receive and ultimately Amplify that work. A creator’s audience is your single greatest asset for creating impact. It will bring as much color to your world as creativity brings to your life.

True, this is a book about photography — but photography is about life. We both agree with the psychologist Abraham Maslow that the purpose of life is to become actually what we are potentially. We believe photography offers an ideal vehicle towards this destination.

Don’t think of your website as a self-promotion machine, think of it as a self-invention machine. Online, you can become the person you really want to be. Fill your website with your work and your ideas and the stuff you care about.