There are two types of people making stuff: content creators and artists .

Both are creative. But there is one distinct difference: Content creators are willing to trade control for speed. Artists are not.

• Content creators are willing to trade control for speed. Creators are trying to get a good-enough cut, a performant-enough ad, or an

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I define “creative risk” as the wild ideas in our mind’s eye that we would love to pursue, but don’t because the cost (time, money, reputation...) is too much to bear. As a result, we play it safe in the form of making sequels in Hollywood, emulating successful campaigns in advertising, and “staying in our lane” or what we’re comfortable with in... See more

It’s scary to think about machines replacing human creative output. But I tend to take the glass-half-full lens when it comes to innovation; I’m a perpetual technology optimist. Tools like DALL-E and Midjourney and Stable Diffusion will greatly amplify human creativity.