Blake Lively Reshoots the End of Her Story
It’s hard to see history when you’re in the middle of it, harder still to distinguish Swift’s impact on the culture from her celebrity, which emits so much light it can be blinding. But something unusual is happening with Swift, without a contemporary precedent. She deploys the most efficient medium of the day—the pop song—to tell her story. Yet ov... See more
TIME's Person of the Year 2023
Influencers’ work creates enormous value for brands and social media companies, but the growth in their cultural and economic importance has not necessarily changed their precarious positions.
Emily Hund • The Influencer Industry: The Quest for Authenticity on Social Media
Today, the way we consume content is fundamentally changing. We no longer patiently wait for our favorite movie or shows to be released in theaters or on TV. We follow the actors of our favorite shows doggedly on Twitter, look for hints about the show on their Instagram page. We group chat with our friends about which actors were chosen, what plot ... See more
Alexandra Sukin • Future Films: Content in a Web3 World
As Sydney Sweeney and Glen Powell promoted their romantic comedy, “Anyone but You,” last year, life appeared to be imitating art: The co-stars posed cheek to cheek while sightseeing in Australia. Powell dipped a gleeful Sweeney in his arms. Sweeney cast longing gazes up at Powell on red carpets. The pair flirted and giggled in interviews.
When Powel... See more
When Powel... See more
Sydney Sweeney and Glen Powell on How ‘Anyone but You’ Beat the Rom-Com Odds
When the press tour for Madame Web began at the start of the year, lead actress Dakota Johnson was placed under such scrutiny that it became an absurdist tale of how clicks and engagement are farmed. One of the earliest examples is a quote she gave to Entertainment Weekly about working in front of a bluescreen, in which she said, “I’ve never really... See more