Blake Lively Reshoots the End of Her Story

TikTok has established itself as a pillar of contemporary celebrity image formation — with arguably more power than any traditional print publication, gossip or otherwise. Once a particular understanding of a star gains traction on TikTok (usually in the form of narration/commentary on a series of images or clips) it trickles up to the gossip magaz... See more

my social feeds seemed to finish their years-long transformation from a neighborhood populated with friends to a glossy condo development of brands.

For many media brands, the creator economy presents a conundrum — what is the role of brand when audiences increasingly value the intimacy of a direct connection to a human creator?