
Saved by Natalie Audelo
“Black Hole Words” and the power of asking stupid questions

Saved by Natalie Audelo
At my own workplaces, the New Age–speak mingled recklessly with aviation metaphors ( holding pattern, the concept of discussing something at the 30,000-foot level), verbs and adjectives shoved into nounhood ( ask, win, fail, refresh, regroup, creative, sync, touchbase ), nouns shoved into verbhood ( whiteboard, bucket ), and a heap of nonwords
... See moreHelfand compiled a list of commonly bandied-about words and divided them into categories like Hyphenated Mash-ups ( omni-channel, level-setting, business-critical ), Compound Phrases ( email blast, integrated deck, pain point, deep dive ) and Conceptual Hybrids (“shooting” someone an email, “looping” someone in)
And so with every exchange, you have to acknowledge a reality where words like optionality and deliverable could be just as solid as blimp and pretzel. What happens if you ask a Megan or a Steph Korey or an Adam Neumann what they mean? I imagine a box with a series of false bottoms; you just keep falling deeper and deeper into gibberish. The
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