Black Friday et Noël sur Meta/Google : Le guide complet de la pub digitale au Q4
Ekip Coudacsubstack.com
Black Friday et Noël sur Meta/Google : Le guide complet de la pub digitale au Q4
The paper examines non-experimental advertising measurement methods, comparing their effectiveness against randomized controlled trials, highlighting significant inaccuracies in estimating causal ad effects despite rich user-level data.
LinkAnother source came from email analytics companies that had access to the emails—and thus receipts—of millions of consumers, and could offer market share metrics down to specific geographies and trip types.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
From millions of keywords typed by users, SbKT identified 169,235 keywords relevant for this business (but not in their paid search campaigns). A
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
This lovely report manages to bring three different pieces of data together so you can judge effectiveness in one nice view.