Black Friday et Noël sur Meta/Google : Le guide complet de la pub digitale au Q4

The last piece of data, on the right, illustrates the business impact metrics: RPC (the revenue per click), ROI (the return on investment), and Margin (typically revenue minus campaign cost).

Now try Figure 4-12, the same monthly trend, but this time illustrating important segments of the overall revenue.

It shows the performance of your advertising via the number of Impressions, Clicks, Cost, CTR

Kompyte for Real-Time Competitive Intelligence

It includes a 13-month trend of overall traffic (All Visits), Paid Traffic, and organic traffic (Non-paid Traffic).