I’ll talk about this more later, but I don’t build a business, I’m building a world, which is full of characters, and narratives, and story arcs sometimes, and all kinds of crazy stuff I’ll get into.

people listen to experts, but they follow leaders, and they’ll more eagerly and passionately come into the world of a leader over a mere expert. Experts are a dime a dozen now, especially nowadays where anyone can put up a book on Amazon or write an article or make a YouTube video. But a leader, a true leader… people will seek out. They will climb

a lot of people, I feel like in their need to “find themselves” and discover their authentic self really is just finding the shit that you like and just going with it.

And this is where I think it all begins. I really do. I think World-Building when it comes to design, it begins with finding that thing that you just like, and you think is cool design-wise and it all starts with that I think.

Everything now is a character in your world. Every offer you create is its own flesh-and-blood character. As real as a friend or neighbor. Every employee you have is a character in your world. Every business partner is a character. Every affiliate, every vendor, everyone you come in contact with is now a citizen, character whatever you want to call

In my business, a lot of it is gut feeling and instinct based on experience and what I know of the kind of customers I want to serve. It’s also having a vision of what I want to do and where I want to go, and then letting my business grow organically from that. Thus, I create offers within the World I am creating, rather than around what my market

I think it’s the supreme platform for selling above all others. And if you want the tactical advice here, use daily email. Send a minimum of one email per day to continuously build your world. It creates proximity and familiarity to you and to your world.

That’s how you build worlds. All worlds, if you’re going to have a world, you’re going to have to have societies. And every society has laws and rules to protect people from each other and also to protect people from themselves. Otherwise, you have chaos, you have anarchy, you have blood in the street.

So I know that sounds like find yourself. And actually, I said it to you directly was that a lot of people, I feel like in their need to “find themselves” and discover their authentic self really is just finding the shit that you like and just going with it.