BizWorld: How to Create an Irresistible Business Universe Your Customers Love to Buy from and Hate to Leave

I think it’s the new internet, personally. But either way, there will be something that replaces the internet as the main thing and something that replaces mobile. Over the next 100 years, whatever. But what won’t change is World-Building. It’s very powerful.

In order to build a world people want to be in and don’t want to leave, you have to be a leader. You have to be someone where you set the trends. And it’s all based on what they want and what’s good for them, but it may not be things they’re necessarily asking for.

I refuse to sell to anyone after a deadline and am quick to drop entire businesses (like a wildly successful podcast I launched, or the popular elBenbo’s Lair Facebook group I mentioned) if it doesn’t fit my goals and lifestyle.

Probably just from being frustrated with what I see around me in real life and on the internet and all that. I wanted to create a place I wanted to be. As a business, people should create a world where they want to be, that their customers will love being just like Apple and Disney customers love going to those worlds.

So I know that sounds like find yourself. And actually, I said it to you directly was that a lot of people, I feel like in their need to “find themselves” and discover their authentic self really is just finding the shit that you like and just going with it.

Peter Montoya is a personal branding guy and I think he writes to a more traditional business audience. He said something that I never forget and I’m always thinking about, even to this day, and that is, he goes, “You won’t know you’ve gone too far until you’ve gone too far at least one time.” I have yet to go too far, David. I keep trying, but it

In my business, a lot of it is gut feeling and instinct based on experience and what I know of the kind of customers I want to serve. It’s also having a vision of what I want to do and where I want to go, and then letting my business grow organically from that. Thus, I create offers within the World I am creating, rather than around what my market

They almost certainly just did it intuitively, based on a whole host of factors and preferences and goals and motivations unique to them, and them alone—plus knowledge of their markets, industries, and lists.

it’s called Marvel Comics: The Untold Story. I’ve read it four times now. It’s so good. It’s really one of the best books I’ve read. Not because it’s a business book but because of all the lessons you can mine from it.

While so many people adhere to the premise that ‘size matters,’ when it comes to great lists, audiences and tribes, I will take smaller and mightier lists over large lists anytime. And a perfect example of this is Ben Settle’s list…which calling it simply a ‘list’ does