BizWorld: How to Create an Irresistible Business Universe Your Customers Love to Buy from and Hate to Leave
Ben Settleamazon.com
BizWorld: How to Create an Irresistible Business Universe Your Customers Love to Buy from and Hate to Leave
It’s got to be about you and your values and your culture and what you want to put in there. Some people will love it, some people will hate it. Just
There’s so much more value, for example, in reading biographies about business people or reading the stories of giant businesses that rise and fall than there is in any “how to” business book.
the more barriers you put up, the more credibility you have. (A down-n-dirty and low tech tip for building rock-solid credibility to tuck away in your mind, that I first heard from the great Dan Kennedy.)
My business is not built on asking anyone if they want anything. Instead, I simply built a framework, know the challenges my list and market face, and let my business grow from there.
The whole point is make your world uniquely your own. Your own doorways, your own laws, your own way of doing business, your own way of looking at things, your own way of dealing with customers, your own way of dealing with people.
You just have to direct and guide. You be the puppet master. If you’re an introvert, you just be the puppet master. You just guide, set agendas, let the characters do what they’re going to do.
Probably just from being frustrated with what I see around me in real life and on the internet and all that. I wanted to create a place I wanted to be. As a business, people should create a world where they want to be, that their customers will love being just like Apple and Disney customers love going to those worlds.
How can you do that for them, where they live in the ordinary world part of the time, but the rest of their time, they’re in your world? And that’s how you want to look at things. You want to apply this to your audiences in your list. You want your lists and your fans and your audience to leave their reality and be in your reality instead, somethin
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