According to him — and this has certainly been the case whenever I’ve done it — your business grows in exact proportion to how many norms you defy, and how ruthlessly you do it. It may very well be the single easiest way to make more sales, build a more influential & popular brand, and create customers that want to buy your every offer — if for

forcing people to have to think and have personalities. And it was insanely addictive. My emails are the same way, my business is the same way.

These guys are world builders, they’re sociological storytellers, not psychological storytellers. I’ll just end my little bit here on this, There’s a difference between the two. Sociology is the building of societies. Sociological storytelling is where you just create this world and you create the situation, you create the characters and you let th

So I know that sounds like find yourself. And actually, I said it to you directly was that a lot of people, I feel like in their need to “find themselves” and discover their authentic self really is just finding the shit that you like and just going with it.

The whole point is make your world uniquely your own. Your own doorways, your own laws, your own way of doing business, your own way of looking at things, your own way of dealing with customers, your own way of dealing with people.

the more barriers you put up, the more credibility you have. (A down-n-dirty and low tech tip for building rock-solid credibility to tuck away in your mind, that I first heard from the great Dan Kennedy.)

I’ll talk about this more later, but I don’t build a business, I’m building a world, which is full of characters, and narratives, and story arcs sometimes, and all kinds of crazy stuff I’ll get into.

5. Recruit within your fan base — there are many advantages to this and very few (if any) disadvantages. By recruit from your fan base I am talking about, whenever possible, hire employees, assistants, designers, coders, writers, lawyers, etc who are not just good at what they do… and who are not just customers… but fans.

All these Bali guys. The Philippines, wherever the hell these people are. STEFANIA: So... BEN SETTLE: Living on $2 a day and acting like they’re Kings when they couldn’t even afford a decent place in a medium sized city in a first world country, while pretending to be successful.