BizWorld: How to Create an Irresistible Business Universe Your Customers Love to Buy from and Hate to Leave

Omnipresence.” In my way of thinking the best way to have Omnipresence is to be omnipresent. And in my opinion & experience: The best way to do that is a World people want to be in their every waking hour. More:

In order to build a world people want to be in and don’t want to leave, you have to be a leader. You have to be someone where you set the trends. And it’s all based on what they want and what’s good for them, but it may not be things they’re necessarily asking for.

In other words: Instead of creating a sociological framework for a business (like Apple, Disney, etc., did) and leading his market… Mr. Metric Guy’s decisions, product line, and overall business goals are dominated by the psychology of the customer and the offer. Thus, he lets all his metrics, tests, tracking data and what his market tells him to d

I’ll have multiple storylines about my business and life going on throughout my emails and throughout my content hopefully giving people options for thinking differently. My whole world is built upon giving options for thinking differently, which is a way of thinking I

How can you do that for them, where they live in the ordinary world part of the time, but the rest of their time, they’re in your world? And that’s how you want to look at things. You want to apply this to your audiences in your list. You want your lists and your fans and your audience to leave their reality and be in your reality instead, somethin

My business is not built on asking anyone if they want anything. Instead, I simply built a framework, know the challenges my list and market face, and let my business grow from there.

I’m not saying you want to be God. But you are building your own alternate reality where you’re king, and where you control things. And that’s a function of World-Building. You start with one idea. One idea, one offer, one thing you want to do. You start with that something internally, something that’s a mixture of your personality, your background

they walk in and suddenly they’re walking on snow and they see a lamp post, “Whoa, where the hell am I?” This is the goal. And it all starts with what you think is cool and what comes out. And I want to be very clear about this. You still have to sell things people want. This is not the offer side. I’m talking about the design side.

I think I say it so many times that I even start saying, “I know you’re tired of hearing this, but I’m going to say it again—don’t be even 1% me, be 100% you.” Whatever that looks like in your design, in your products. I don’t care what the format is.