BizWorld: How to Create an Irresistible Business Universe Your Customers Love to Buy from and Hate to Leave

and I still study ads, but you almost want to do the opposite. It’s all about violating your industry’s norms, which is another thing I learned from Dan Kennedy. What is everybody doing? Well in email, I see everybody doing certain things. They’re making their emails look pretty and all that. So I’ve always been a plain text guy. That’s easy to vio

I think it’s the new internet, personally. But either way, there will be something that replaces the internet as the main thing and something that replaces mobile. Over the next 100 years, whatever. But what won’t change is World-Building. It’s very powerful.

the more barriers you put up, the more credibility you have. (A down-n-dirty and low tech tip for building rock-solid credibility to tuck away in your mind, that I first heard from the great Dan Kennedy.)

That’s how you build worlds. All worlds, if you’re going to have a world, you’re going to have to have societies. And every society has laws and rules to protect people from each other and also to protect people from themselves. Otherwise, you have chaos, you have anarchy, you have blood in the street.

I refuse to sell to anyone after a deadline and am quick to drop entire businesses (like a wildly successful podcast I launched, or the popular elBenbo’s Lair Facebook group I mentioned) if it doesn’t fit my goals and lifestyle.

Moral of the story: Constant, consistent, and relentless contact with your list, your market, and your customers can build you a powerful brand people buy from, and often sight-unseen, simply because you have such a strong sense of what they want before they even do.

Every time I get trolled, quite frankly, which happens quite a bit, that’s a doorway. I get a lot of leads from my trolls. It’s kind of funny. Trolls are not something you should be discouraging. They’re unpaid interns, they’re great.

I’m not saying you want to be God. But you are building your own alternate reality where you’re king, and where you control things. And that’s a function of World-Building. You start with one idea. One idea, one offer, one thing you want to do. You start with that something internally, something that’s a mixture of your personality, your background

According to him — and this has certainly been the case whenever I’ve done it — your business grows in exact proportion to how many norms you defy, and how ruthlessly you do it. It may very well be the single easiest way to make more sales, build a more influential & popular brand, and create customers that want to buy your every offer — if for