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Binance: A Case Study of BNB’s Success
Consumer Crypto & Net New Assets | Blockworks Research
T
he token is also used for Binance’s 'LaunchPad', another product aimed at helping startups raise capital on their platform. But all of these utilities again boost the benefit of BNB, and essentially, make it much more of a valuable and useful coin than a discount coupon.
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Then of course there is the BNB token, which could well be the secret to all of this success. BNB was introduced as a utility token with the benefit being that users could reduce the trading fees on the platform by 50% when using it, and it also offered liquidity to these customers.
Forbes • Error PageSecurity Violation (403)

In two years, Binance’s share of crypto trading had boomed, from 10 percent to 50 percent. It offered financial products that local regulators either had banned or had yet to approve, and the regulators did not seem willing to do much about it. Binance’s own exchange token, called BNB, was an example. BNB was to Binance what FTT was to FTX: a claim
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