As long as the number of subscribers increases, so will the number of newsletter publishers. Users’ email inboxes – already full with non-newsletter-emails – will get as crowded as social media newsfeeds. Just wait until Gmail introduces an algorithmic feed for your newsletter inbox.
Email is actually a tremendous, decentralized, open platform on which new, innovative things can and have been built. In that way, email represents a different model from the closed ecosystems we see proliferating across our computers and devices.
I have thousands of photos of my children but few that I’ve set aside to revisit. I have records of virtually every text I’ve sent since I was in college but no idea how to find the ones that meant something. I spent years blasting my thoughts to millions of people on X and Facebook even as I fell behind on correspondence with dear friends. I have ... See more