Big things start small: How Substack sparked its early community ofwriters — Get Together Book

By the end of the weekend, everyone was asking how they could help build this community with us. We told everyone no photos were allowed. They could tell as many people as they wanted in person, but they couldn’t email anyone about it or post on social media. We wanted it to be shared one-on-one. We’d learned just how crucial this strategy was when

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The challenge, or opportunity, for companies like Substack is to figure out how to help creators reach new audiences and grow without having to compromise on ownership. The aggregators of the early internet unlocked great power for creators through building central gathering places. We are doing the same with the Substack app and features—like Reco... See more