Big things start small: How Substack sparked its early community ofwriters — Get Together Book

- Ideally, you want to have control over your audience communication platform (so start an email newsletter!)

Community breeds growth

The most unexpected outcome was how Notes fostered genuine connections with other writers, which in turn led to more organic mentions, recommendations, and growth. This created a beautiful flywheel effect that continued driving subscriber growth even on days when my Notes didn't perform exceptionally well.