Big Brands Experiment with NFTs, and a look to the Future - Jeremiah Owyang

A digital file, when intersected with the ubiquity and scale of the internet, can be “seen” by anyone. NFTs push the notion even further. By adding to the ideas of abundance and scale those of passionate distribution, patronage, the day-one fan and, yes, ownership. Concepts associated with scarcity, now distributed out to the abundant world at larg... See more

On the opportunity side, NFTs could unlock special album incentives. You could get access to certain live stream. You can get limited edition albums. That's an interesting kind idea of incremental revenue for these players, but a key role for, as we've talked about, for these labels, is also this VC element to it. Imagine if I was a mid-tier artist... See more

NFTs mean that for the first time, we have something like digital objects on the Internet. The importance of this change goes way beyond the kinds of things that are currently popular in the crypto space. It’s not contained to art markets, collectibles, or even gaming. The existence of programmable, interoperable digital objects will fundamentally ... See more