Big Brands Experiment with NFTs, and a look to the Future - Jeremiah Owyang
Jeremiah Owyangweb-strategist.com
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Big Brands Experiment with NFTs, and a look to the Future - Jeremiah Owyang
New brands need ways to bootstrap early demand and build loyalty without spending all of their money on Facebook and Google ads. A new DTC sneaker brand might bundle NFTs with online sneaker purchases that are more rare the earlier you are, or even show off your customer number. The Allbirds #1 NFT would be a weird, cool status signifier among cert... See more
Packy McCormick • Nifty Corporates
NFTs Are More Than Just JPEGs. They Are The Future Of Community, Access, And Ownership
International Business Timesibtimes.com
