Big Brands Experiment with NFTs, and a look to the Future - Jeremiah Owyang

Real-world products will include NFTs to prove provenance & ownership. Auto companies, jewelry companies, fashion companies, and similar passion industries will provide NFTs with each product. This will be used to certify product provenance, or even be a digital twin replica that the customer can show-off in NFT galleries or on social media.

–Insight: Branded NFTs are future inventory for your branded Metaverse, prepare your strategy now–

–A majority of physical products will also include an associated NFT, granting access to an exclusive community–