Big Brands Experiment with NFTs, and a look to the Future - Jeremiah Owyang

Some customers have already spent more on a company’s Branded NFTs, rather than the physical products– Proof: A Coca-Cola fan spent $575,000 on this virtual jacket (image here) and other digital assets. What’s that worth in terms of Coke bottles? A fully loaded Coca-Cola truck can deliver 14k bottles a day, if the average bottle is $1, this Coke fa... See more

Real-world products will include NFTs to prove provenance & ownership. Auto companies, jewelry companies, fashion companies, and similar passion industries will provide NFTs with each product. This will be used to certify product provenance, or even be a digital twin replica that the customer can show-off in NFT galleries or on social media.

–A majority of physical products will also include an associated NFT, granting access to an exclusive community–

–Insight: Branded NFTs are future inventory for your branded Metaverse, prepare your strategy now–