BGV Blog - How to build an impact brand with great communications
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BGV Blog - How to build an impact brand with great communications
Enable growth to hit a revenue or business goal Improve conversion of specific customers Generate awareness, improve discovery, or build a brand Define, reshape, or lead a category, ecosystem, or platform Engender customer validation, loyalty, or evangelism Find and develop new customer segments, partners, and programs
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget
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Branding will help you frame who you are, what you do and why it matters, and will generate ideas on who your audiences are, what you have to offer them, and how you can reach them. This is vital to investors, supporters, partners, (potential) employees, suppliers and the media, whether it is on a public, global platform or in a first pitch deck yo
... See moreAnne Miltenburg • Brand the Change: The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers
The greatest benefit of a brand strategy based on a prediction is that it naturally spells out the business strategy . The expert patient, the third space, the future of movement – all of these predictions lay out strong parameters for the business itself.
Jasmine Bina • There Is No Brand Strategy Without a Prediction
Now let’s get you thinking about your brand. If you had to choose one story to describe who you are, which would it be? It can be something that happened to you, a story inspired by someone else, a fictional story or even a metaphor. …………………………………………………. …………………………………………………. …………………………………………………. …………………………………………………. …………………………………………………. ……………………………
... See moreNoam Kostucki • You are Your Brand!: Everything you know about branding but never thought applied to you
For a message to have real impact, to affect behavior and seed loyalty, it needs more than publicity. It needs to publicize some higher purpose, cause or belief to which those with similar values and beliefs can relate.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
