There is something no one tells you about this business. Creating a highly successful digital marketing agency is actually one of the hardest businesses in the world to scale. If you're not careful, you can build yourself a high-paying prison. While it’s a great way to get started with little capital, it’s actually very hard to play in the big leag

If you want proposals that work, here’s one way we’ve used with big success. Make a 5 minute screen recording video. Your client only really wants to know 4 things. What is the end result going to be? How long will it take? What’s it going to cost? How are we going to communicate?

Beyond Agency - Let me run a little test campaign and I'll know in a few days whether we can generate profit for you. If it works, I'd like a share of the profits.

What if they were as easy as “friends with money” to talk to?

What You’re Doing: Traditional - Building funnels, tweaking websites, spending time in an ad manager, using reporting software, and/or building backlinks. You spend a lot of time inside the tech. It takes a lot of micro testing in order to get a client a result. Often you will have a lot of proposals, reports, and unnecessary meetings. Because you

“It’s about the offer stupid.” - Marketing legend Dan Kennedy

Your effort needs to be focused in the right place. There are 5 to 10 key performance indicators that define every agency. You have to know those numbers and work at the right problems proactively. Only solving the right problems will move you forward.

Through a series of ads or rankings, you get people to their website or landing pages. This (hopefully) gets strangers to buy from them.

Beyond Agency - Become a “micro investor” into a client to see if they have easy untapped profits. You go steady with the winners. You get a share of the profits you generate (30-50%) 7-10 days later. Most clients typically last a few days if they’re not a good fit or for years and years if it benefits everyone involved.