Beyond the Agency Box

Therein Lies The Secret: Say Thank You + Add Value

All the real money is made in retaining and upselling. Dan Kennedy says, “The purpose of making a sale is to acquire a customer.”

Beyond Agency - You are seen as a source of cash flow and an investor/partner. They generally think, "You are an invaluable consultant who pays for themselves." They don't know anyone else who does what you do.

Imagine instead those Daves got your help. Imagine you focused on those two leverage points - upselling and creating regular repeat buyers. You ignored their false belief that they needed more new business.

The right clients feel more like “friends with money”.

Beyond Agency - Let me run a little test campaign and I'll know in a few days whether we can generate profit for you. If it works, I'd like a share of the profits.

You are probably ‘reactionary’ with issues, dealing with them as they come up.

The biggest upside to a Beyond Agency is that it has unlimited leverage. Campaigns that work for one client are easy to slightly modify and use again and again. Rinse, lather, repeat. You get to "do work once" and get paid for it over and over.

you become the bottleneck in your own agency.