Ultimately, your music is a form of communication, a way to contribute positively to the world. Your image and brand should be an extension of this positive energy.

The majority of today’s professional musicians create satisfying “portfolio” careers, braiding together part-time work and entrepreneurial ventures to capitalize on their talents, interests, and experience.

the Providence String Quartet developed its innovative urban residency, Community MusicWorks (http://www.communitymusic works.org), over ten years ago in Providence, Rhode Island. Violinist/violist Sebastian Ruth founded Community MusicWorks on the conviction that musicians have an important public role to play in creating and transforming communit

Keep in mind that careers are developed over years, not hatched overnight.

Shortly after his initial forays into alternative spaces, Haimovitz hired a former singer-songwriter to find and book appropriate clubs for more extensive tours in support of his latest projects.

Branding involves communicating with a targeted audience using effective and consistent messages. It’s about creating a specific, accurate, and memorable positive impression. In other words, branding is about identifying your core mission and values, then working outward to tell others your story.

Israeli composer Lior Navok gave a presentation at New England Conserva-tory several years ago and spoke about creativity and motivation. In his talk, Lior described the drive that musicians have—the creative internal fire—and he likened it to a small gold box. It’s something absolutely personal and irreplaceable in each of us, a precious gift that

A further reason to network is the simple fact that you need a fan base, people who will come to your concerts, buy your recordings, contribute to your projects, introduce you to other influential contacts, and either hire you or refer you to those who can. But on a more philosophical level, the best reason for networking is to help build a communi

“Why can’t the music speak for itself?”