Beyond Talent: Creating a Successful Career in Music

www.joshuaroman.com.

There are simply far too many good musicians. Without something to distinguish you from all the others, you are anonymous.

Ultimately, your music is a form of communication, a way to contribute positively to the world. Your image and brand should be an extension of this positive energy.

You are the best person to tell your story.

thinking of a bio as a “call to action—

Benjamin Disraeli, “As a general rule, the most successful people in life are those who have the best information.”

Branding involves communicating with a targeted audience using effective and consistent messages. It’s about creating a specific, accurate, and memorable positive impression. In other words, branding is about identifying your core mission and values, then working outward to tell others your story.

“Why can’t the music speak for itself?”

your bio should not be in chronological order.