Beyond Freshness: How Packaging Color Influences Consumer Behavior | 25, Issue 20 — Specialty Coffee Association
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Beyond Freshness: How Packaging Color Influences Consumer Behavior | 25, Issue 20 — Specialty Coffee Association
Figure 5: Comparison of liking, based on cluster membership.
Specialty Coffee Association • Beyond Freshness: How Packaging Color Influences Consumer Behavior | 25, Issue 20 — Specialty Coffee Association
Figure 4: Plot of flavor profile association, which shows that both perception and expectation were impacted by bag color. Pink (P) and Brown (P) indicate the consumers' perception of the coffee they consumed, while Pink (E) and Brown (E) indicate their expectations.