Disruption Clayton Christensen defines disruption in his classic book The Innovator's Dilemma. Disruptive technologies are cheaper than existing ones, perform poorly under dominant standards, but are superior in a way existing markets do not need. During his research, new players repeatedly disrupted the market by introducing smaller disk drives... See more

Around 2010, the industry permanently changed... the big winners in tech more and more are companies that go directly into an incumbent industry.

Disruption Theory & risk-aversion don’t apply

Incumbents typically cede market space to startups wherever there’s new, unproven technology or a new, unproven market, especially in spaces where they can’t use past data to predict the future. But in AI, they’re rushing to embrace new technology and uncertain markets, spending historic amounts of... See more