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Beyond Disruption
Products based on disruptive technologies are typically cheaper, simpler, smaller, and, frequently, more convenient to use.
Clayton M. Christensen • The Innovator's Dilemma
Take the theory of disruption, which posits that at some point in time, every industry will be disrupted by some trend or innovation that, despite all the resources in the world, the incumbent interests will be incapable of responding to. Why is this? Why can’t businesses change and adapt? A large part of it is because they lost the ability to lear
... See moreRyan Holiday • Ego Is the Enemy
As a result, these companies find it very difficult to invest adequate resources in disruptive technologies—lower-margin opportunities that their customers don’t want—until their customers want them. And by then it is too late.
Clayton M. Christensen • The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
Disruption as a strategy sucks If you read Christensen's book and want to start a company, what would you do? Christensen's theory cannot be used to create disruptive companies. While millions of people have read The Innovator's Dilemma, Christensen's theory is descriptive rather than prescriptive. Disruptions are apparent, but you don't know until... See more