
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra
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KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
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Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business
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Spanx, Sriracha, and GoPro are just three brands that relied solely on word of mouth to increase brand awareness.