Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Marketing needs more meaning, because as people try to digest more information and more choices, they want help in sorting it all out so that they can make a decision. They want to know what is relevant within their frame of reference, and they want genuine advice. This is why so many of us turn to our peers for help. It’s also why a marketing goal
... See moreLois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
The passion and conviction of our beliefs triggers emotion, the most potent meaning-making ingredient.
Lois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Gregg Levoy in Callings: Finding and Following an Authentic Life. “The
Lois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
If your marketing doesn’t lead to some sort of dialogue with customers and market influencers, it’s not effective marketing.
Lois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Format of the workshop
Lois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
The Nine Block Conversation Planner™
Lois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
people want to talk about ideas and opinions in a human voice, not just be talked to about products and promotions.
Lois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
It’s hard to keep a fresh perspective on ideas that are worth talking about.
Lois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Too much jargon often signals bigger underlying business problems.