Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

The purpose of a point of view is to help people understand what an organization is actually all about.

Enjoys creating and telling stories: Storytelling remains one of the best ways to make meaning and help people remember, understand, and repeat ideas. * Uses swear words to get attention: Disruptive ideas and language get attention. * Likes to try new things: People get bored and like new ideas and experiences. * Likes simple rules: Don’t make thin

how to have interesting and memorable conversations that engage an audience and help them understand what was different and valuable about the company.

Marketing needs more meaning, because as people try to digest more information and more choices, they want help in sorting it all out so that they can make a decision. They want to know what is relevant within their frame of reference, and they want genuine advice. This is why so many of us turn to our peers for help. It’s also why a marketing goal

Meaning making helps makes sense of an idea, concept, or product, showing us how it relates to what we already know and believe.

If it’s not a conversation, then it’s not effective marketing.

1. Engaging An effective point of view evokes the response, “That’s kind of interesting. Tell me more.” It starts conversations rather than just informing. People want to know more and to offer their views as well.

If your marketing doesn’t lead to some sort of dialogue with customers and market influencers, it’s not effective marketing.

It’s hard to keep a fresh perspective on ideas that are worth talking about.