Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
This is why using points of view to engage people in conversations can be so effective. Points of view are not just rational facts, but ideas laden with emotional beliefs. In other words, the point of view in and of itself provokes an emotionally charged conversation.
Lois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Too much jargon often signals bigger underlying business problems.
Lois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Enjoys creating and telling stories: Storytelling remains one of the best ways to make meaning and help people remember, understand, and repeat ideas. * Uses swear words to get attention: Disruptive ideas and language get attention. * Likes to try new things: People get bored and like new ideas and experiences. * Likes simple rules: Don’t make thin
... See moreLois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
people want to talk about ideas and opinions in a human voice, not just be talked to about products and promotions.
Lois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
To engage people, we have to be willing to share our beliefs, perspectives, and opinions.
Lois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
The purpose of a point of view is to help people understand what an organization is actually all about.
Lois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Customers want straightforward communications that address their interests.
Lois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
If it’s not a conversation, then it’s not effective marketing.
Lois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Some of the most effective conversation starters are points of view based on beliefs, contrarian views, or unusual advice.
Lois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
how to have interesting and memorable conversations that engage an audience and help them understand what was different and valuable about the company.