Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
The Nine Block Conversation Planner™
Lois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
“Metaphors help people understand your vision and what makes a project different
Lois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Gregg Levoy in Callings: Finding and Following an Authentic Life. “The
Lois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
It’s hard to keep a fresh perspective on ideas that are worth talking about.
Lois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Format of the workshop
Lois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
“Consumer identification exists when a consumer feels a connection to a company and feels like he or she is part of a community of like-minded customers,” said the authors of the study.
Lois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Intent helps us understand the emotion, feeling, and sentiment behind the words. Is the person excited and passionate about what he or she is saying? Is the person frustrated? Does the person find it ludicrous?
Lois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
There are three important things to listen for: intent, content, and language.
Lois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
To build trust with people—trust that is necessary for them to tell us how to give them what they want—we have to make them feel listened to.