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Better Than Free
When copies are superabundant, they become worthless. Instead, stuff that can’t be copied becomes scarce and valuable.
Kevin Kelly • The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
Those who embrace the internet’s tendency to copy and seek value that can’t be easily copied (through personalization, embodiment, authentication, etc.) tend to prosper, while those who deny, prohibit, and try to thwart the network’s eagerness to copy are left behind to catch up later.
Kevin Kelly • The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
The longstanding struggles of digital media businesses drive home the fact that internet-native media requires a fundamentally different business approach. Monetizing content assumes that the value is held in the content itself. Under the physics of infinity – frictionless content creation and distribution – the marginal value of every additional a... See more