The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come. — Steve Jobs Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever. — Ancient proverb There are people who write every now and

Our brains process stories differently than straight facts. It's why positioning and messaging is best done through stories—an employee's, a customer's, the product's, or the company's—and why product marketing must be good at telling stories that bring it all together.