Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)

All Apple’s advertising and communications, their products, partnerships, their packaging, their store design, they are all WHATs to Apple’s WHY, proof that they actively challenge status quo thinking to empower the individual. Ever notice that their advertising never shows groups enjoying their products? Always individuals. Their Think Different c

Things marketers know 1. Committed, creative people can change the world (in fact, they’re the only ones who do). You can do it right now, and you can make more change than you can possibly imagine. 2. You cannot change everyone; therefore, asking, “Who’s it for?” can focus your actions and help you deal with the nonbelievers (in your head and in t

When ad legend Lee Clow took the imagery from George Orwell’s 1984 to create the most iconic TV commercial of all time, almost no one watching Apple’s Super Bowl ad understood all of the references. (They’d read the book in high school, but if you want to impact a hundred million beer-drinking sports fans, an assigned high school book is not a good