Best Ads This Week: TikTok, Sharpie, Pepsi
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Best Ads This Week: TikTok, Sharpie, Pepsi
If you study the best magazine ads from the 1980s, you'll get a free masterclass in marketing that actually works in 2022
Inspirational Ads from Apple, Nike, Coke and more:
Customers must want the product. That sounds simple, I am sure, but to get advertising right is very, very difficult—it’s difficult to get advertising to represent the true brand. Most companies think it is enough to use advertising to present a picture of the product. That’s not enough. You need to project the image of the brand itself.
The latest... See more
The latest... See more
Suzy Wetlaufer • The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
Advertisements shouldn’t be an afterthought. Several direct-to-consumer fashion and lifestyle brands know this already — they live and die on their social media presence. However, advertisement quality matters a lot more for industries like education, software, and media than you might think. In the words of Matthew Ball: “[I]f media matters to con... See more
Adam Keesling • Why MasterClass Isn’t Really About Mastery
For example, say we want to message that the brand now offers delivery: •if we have successfully made the brand a noticeable part of the advertisement •and clearly articulated the idea of delivery being available in words and/or images, •then more category buyers should link the brand to a delivery-centred attribute.