Best Ads This Week: TikTok, Sharpie, Pepsi
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Best Ads This Week: TikTok, Sharpie, Pepsi
Advertisements shouldn’t be an afterthought. Several direct-to-consumer fashion and lifestyle brands know this already — they live and die on their social media presence. However, advertisement quality matters a lot more for industries like education, software, and media than you might think. In the words of Matthew Ball: “[I]f media matters to con... See more
Adam Keesling • Why MasterClass Isn’t Really About Mastery
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Tips and insights for brands and marketing: Avoid common mistakes; think differently; understand customer needs deeply; don't rely solely on data; strive for loyalty and customer satisfaction.
LinkSo together with the Creative Lab team, Cafaro developed a video entitled “Parisian Love.” The clip tells a budding love story, using Google searches that evolve over time. No images of people, or even voices—just the phrases entered in the search bar and the results that emerge. It starts when a guy enters “study abroad Paris France” and clicks on
... See moreJonah Berger • Contagious: Why Things Catch On
Tip: If you want your ad to stand out from the crowd, say something different. Create ads that are different and instantly recognizable. Research finds ‘something new and fresh’ in the headline or picture delivers higher ‘Read Most’ scores. —Starch Research