Best Ads This Week: TikTok, Sharpie, Pepsi
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Best Ads This Week: TikTok, Sharpie, Pepsi
They go to great pains to communicate the brand name, verbally and visually. Most of their names are short and simple. They appear within the first ten seconds of the commercial, and an average of three times thereafter.
David Ogilvy • Ogilvy on Advertising
The other major kind of advertising is brand advertising. The biggest brand advertisers sell the most generic products like cleaning supplies and processed food. They take commodity products and try to create brand loyalty through emotion-driven advertising. Hence the importance of running repetitive TV and internet ads.
Chris Dixon • Words With Web 3’s King: An Interview With Chris Dixon
Customers must want the product. That sounds simple, I am sure, but to get advertising right is very, very difficult—it’s difficult to get advertising to represent the true brand. Most companies think it is enough to use advertising to present a picture of the product. That’s not enough. You need to project the image of the brand itself.
The latest... See more
The latest... See more
Suzy Wetlaufer • The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
438 Ads Examples
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A little corner of the internet to find old and new print and outdoor ads + ONE thing each ad does well.
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