Benefits of pop-up shops | Small Business Development Corporation
Small Business Development Corporationsmallbusiness.wa.gov.au
Benefits of pop-up shops | Small Business Development Corporation
The Bonobos “Guideshops” (which now belong to Walmart!), for example, don’t really sell anything. If you like something in the store, they’ll ship it to you later. The main idea is for people to try things on and get advice. They’re using their stores to surface the discovery process, not manage inventory.