Benchwarmers and Workhorses
If Gen X and Millennials grew up with a “digital divide,” perhaps Gen Z will face an “agentic divide”: those who believe they have the power to change their circumstances, versus those who do not.
Nadia Asparouhova • Cultivating Agency
Life Actually, a No Bullshit Study is the latest Gen Z research released by Day One agency and USC Center for Public Relations. From their survey of 1,022 18- to 25-year-olds, they discovered that most young people fell into three categories. Neo Traditionalists (29%) value homeownership, long-term relationships, full-time employment, and making mo... See more