Being creative requires taking risks
While the allure of safety and predictability is strong, achieving true balance means engaging in activities whose outcomes and payoffs are not yet apparent. The most creative people are willing to work in the shadow of uncertainty.
Amy Wallace • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Marketing is about making soulful bets. If you’re not purchasing cosmic lottery tickets somewhere you’ll never rise above the noise.
I define “creative risk” as the wild ideas in our mind’s eye that we would love to pursue, but don’t because the cost (time, money, reputation...) is too much to bear. As a result, we play it safe in the form of making sequels in Hollywood, emulating successful campaigns in advertising, and “staying in our lane” or what we’re comfortable with in... See more
Scott Belsky • Talent Density, Feeling Special as a Service, Moving Past Prompts, and Product Leadership.
1. Learn to Tell the Story, Not Just the Specs
Your portfolio should show what you made. But your voice should explain why you made it. Great designers aren't just visual thinkers; they're translators. Can you help someone see the problem, not just the solution? Can you connect the work to a bigger goal? That will make your design memorable and make... See more
Your portfolio should show what you made. But your voice should explain why you made it. Great designers aren't just visual thinkers; they're translators. Can you help someone see the problem, not just the solution? Can you connect the work to a bigger goal? That will make your design memorable and make... See more