When the institutions are optimized to fund the legible thing and the individuals are optimized to build the legible thing, the identity of the founder itself fades. Being a founder used to carry with it the implication that you had seen something others hadn’t, that you were willing to be wrong in public about an unlikely future you believed in,... See more

The final and most recent piece of the creator triad is monetization. Being a creator is hard and often unforgiving work. One study found that reaching the top 3.5% of YouTube channels—which means about 1 million views each month—only nets you $12,000 to $16,000 a year, around the federal poverty line.