Before You Build Anything, Trace the Pain
tons of startups fail when they solve imaginary problems
1) find your customers
2) learn their language
3) test what hooks them
4) learn their pains
5) look at competition
6) be different
7) validate they'll pay
8) small... See more
GREG ISENBERGx.comSo but how do we build software that can be anything without falling into the Zombocom trap? I believe that Bezos interview shows us exactly how.
- You start from a systems-level insight ( the internet is growing rapidly )
- Then work backwards to a first best customer who has a burning need ( can’t find book ) that is related to your superpower (
Gordon Brander • The Zombocom Problem
No matter which path you take, you are looking for two things: pain and pull . Pain tells you there’s an opportunity to solve a problem, and that it’s important. Pull tells you that you’re actually solving the problem.
Lenny Rachitsky • How the most successful B2B startups came up with their original idea
Traction Design believes that what’s more important than satisfying a market, is satisfying a market that satisfies the founder. No process should lead a founder to a product they don’t want to build, or a market they don’t want to serve.
That’s why in my consulting I always start by understanding which of the following is non-negotiable for the... See more
That’s why in my consulting I always start by understanding which of the following is non-negotiable for the... See more
Chris Guest • Positioning For Traction
No more building. Just talk to customers. “We decided we weren’t allowed to build anything at all. We had to just talk to people—and talk to them until we had a lot of confidence and a mental model of customers, their jobs, the problems they might have and how we might solve them.” (For more here, check out Cacioppo’s write-up on some of her... See more