Before You Build Anything, Trace the Pain
tons of startups fail when they solve imaginary problems
1) find your customers
2) learn their language
3) test what hooks them
4) learn their pains
5) look at competition
6) be different
7) validate they'll pay
8) small... See more
GREG ISENBERGx.comSo but how do we build software that can be anything without falling into the Zombocom trap? I believe that Bezos interview shows us exactly how.
- You start from a systems-level insight ( the internet is growing rapidly )
- Then work backwards to a first best customer who has a burning need ( can’t find book ) that is related to your superpower (
Gordon Brander • The Zombocom Problem
1 - Audience
2 - Problem
3 - Product
NOT
1 - Idea
2 - Product
3 - Audience
Couldn't agree more @arvidkahl https://t.co/ZUrwnngoA5