I’ve seen many companies make the mistake of working on growth prior to nailing product-market fit. I think this mistake becomes even more common in an environment where there’s rampant VC funding, so while some of the discipline here is useful early on, I’d really encourage founders to be laser-focused on finding that fit before iterating on... See more

Investors advising early-stage teams should avoid pushing for growth ahead of product/market fit. As an industry, we all know that this ends in disaster, yet the pressure for premature growth is still all too common. Startups need time and space to find their fit and launch the right way.

Growing without product-market fit robs you of agility. Agility allows you to iterate. If you can’t iterate fast enough, you won’t get to product-market fit.Here is my suggestion to founders of tech-enabled services: don’t grow until you achieve product-market fit. Get a few customers in the door to start, then move any further demand to a... See more