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goPuff competes more with convenience stores like 7-Eleven than supermarkets like Walmart meaning that the company (i) is offering prices that are at-par only with convenience stores and (ii) has a reduced number of SKUs and does not sell fresh products like supermarkets.

GoPuff is working on 3 special projects: 

• Catalogue expansion: besides grocery, GoPuff has added pharmacy, baby products, pet food, etc. It's also launched ghost kitchens to complement its offering with fresh food with coffee or pizzas. 


• Advertising for CPG brands: GoPuff has a self-served advertising platform for CPG brands offering ad pro

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By controlling the whole value chain, goPuff is also able to build a business model with proven positive unit economics. On the supply side, goPuff is able to cut intermediaries and order products directly from CPG brands that it will resell to the end customers with a healthy premium. On the delivery side, goPuff's warehouses are used only fo... See more