Beauty & Wellness Briefing: How beauty brands are winning new customers on Reddit
Lexy Lebsackglossy.co
Beauty & Wellness Briefing: How beauty brands are winning new customers on Reddit
So Reddit’s small scale makes it challenging for them to compete with platforms for top of funnel advertisements, but what about the lower levels of the funnel? The next phases, Consideration and Evaluation, are when the customer is searching for the information. Google and Amazon are integrated into buyer journeys at this stage, and ads on these... See more
Rohit Kaul • Reddit’s missing business model: Embedding commerce in culture
Once a niche corner of the internet, Reddit is now a trusted tool for fashion discovery, especially among men. Whether users are looking for fit advice or the cultural context behind collabs, spaces like r/gorpcore and r/japanesestreetwear offer peer-led insights that feel far more authentic than polished influencer content. How can brands tune in,... See more
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